Cha.ology Branding by Alphabet

Manchester is now home to a beautifully authentic Japanese tea house and their stunning branding is the handy work of creative design agency Alphabet. Referencing traditional Japanese visuals the branding features minimal line drawings and tatami mat inspired patterns.

About

It was important that the overall identity for Cha.ology was heavily influenced by the traditional tea-drinking culture of Japan. We found our inspiration in the Tatami Flooring System. The tatami is a type of mat used as a flooring material in traditional Japanese-style rooms. They are made from a series of blocks that stack and slot together in a grid-like formation. We used this grid as a based for our Brandmark. The words Cha.ology were split and placed inside different shaped tatami blocks which then created a dynamic, interchangeable brandmark that references the environment and interior of the teahouse. We captured the environment of the space using an illustration style that was a modern take on a traditional Japanese style.

- Alphabet Agency

#design #Creative