'Who Gives A Crap' About A Good Cause
- Style Biblio
- Aug 9, 2016
- 1 min read
Craig and Karl are an incredibly talented artistic duo with a backlog of prestigious clients such as LVMH, Google, Nike, Apple, Vogue, Vanity Fair, The Washington Post and The New York Times. Their most recent venture is perhaps a little less glamorous but easily among the most meaningful. Working with Australian toilet paper company and social enterprise Who Gives A Crap (WGAC) the creative pair have designed these visually brilliant toilet paper wrappers.
WGAC help provide access to clean water, sanitation and hygiene education in the developing world. They will also be contributing 50 percent of all their profits to building toilets in countries who desperately need them.
Craig & Karl said: 'A big part of the appeal in working with the socially conscious who gives a crap was the company’s thoughtfulness that goes beyond the consumers immediate needs.' the collaboration produces more than just a humorous spin on the usual mundane sanitary packaging, but instead introduces a meaningful and attractive way to spread its sustainable message."
- Hollie Smith, Designboom
A very creative and engaging way to send a meaningful message.
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