Yeaaah! Studio's Animated Lookbook

Style Biblio
May 29, 2017
1 min read

We're pretty sweet on Yeaaah! Studio's original take on your everyday Lookbook. Engaging their anime inspirations, the France based brand feature Japanese pop song 『真夜中のドア - Stay With Me』by Miki Matsubara and working for the first time in Adobe After Effects create a fun urban story featuring two real life models turned into remarkably cool animated characters.

"I always try to make our lookbooks interesting because I don't want these to be just pictures of people wearing our tees. So for our Spring 2017 collection, I had the idea of re-drawing the models in a manga/anime style and slightly animate them. I had our friend Berzerker shoot the models (Maëva Jaouen & Clément Baptiste) in his office's backyard to get reference material for the characters, and then I created the backgrounds and animations."

- Stéphane, Designer