Edgy Innocence: Self Service Fall/Winter 2016.

The Self Service Fall/Winter 2016 campaign offers an incredible juxtaposition, we're taken on a seemingly innocent journey of pure mischief. Featuring models Rianne Van Rompaey & Edie Campbell, the campaign is as confusing as it is engaging. It causes the viewer to make assumptions about a narrative we are only being shown small pieces of. The key themes present conjure up wild youth and pure innocence whilst challenging us with intense sexual undertones.

Credits: Styled by Ondine Azoulay. Hair by Esther Langham. Make-up by Romy Soleimani.

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