Jovana Markovic SS16

The Belgrade based designer Jovana Markovic's spring summer 2016 collection consists of a range of architectural pieces.

These architectural garments create a fixed structure whilst the fabrics enable a relaxed flow - a supreme combination. Relying heavily on these structured garments, sheer layering and block colouring, the collection is agreeable to the eye but striking enough to be memorable. Soft nudes, pale blue and white are contrasted against a vivid orange. This same vivid orange is a key colour trend often being found featured as a statement shade throughout various womenswear, accessories and footwear collections.

Present Trends

- Colour blocking

- Architectural clothing design

- Vivid Orange

- Cut outs

Designer Bio:

Jovana Markovic is a fashion designer , born in Belgrade in 1986. She started to present her collections in 2007 at Belgrade Fashion Week. Since then she has regularly presented her collections to an international audience at the Belgrade and fashion weeks and her work has often been featured in advertising and editorials in the major fashion magazines in Serbia. Jovana opened her store in Belgrade in December 2010 and this store forms the foundation of her label. In October 2011 she won the Textil young designer award at Belgrade fashion week for her winter collection for 2012 and in November 2012 she went on to win an Elle fashion award for her 2013 winter collection.

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