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Functionality Meets Fast fashion @ Missguided


Functionality and fast fashion collide with Missguided's multi-way dress. This piece aptly named 'Do Me Anyway' can be worn 100 different ways and involves changing the position of two straps which act as a obi belt, bra and sleeves. The concept of more fucntional interchangable pieces is a developing one and we can see more womenswear brands adopting functionality as a major priority. Todays modern female consumer wants a garment that is as flexible and diverse as she is. A brilliant effort from the Missguided design team.

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